Walmart 3D Advertising

Walmart 1-29-12 Insert

Interesting ad this morning from Walmart featuring 3D TV's from $398. With a week to go to the SuperBowl this ad gives them an opportunity to show newer technology at a Walmart Price.

What else attracts the eye? Look at how they are merchandising a solution for the customer in the ad. While each of the TV's come with 2 pairs of glasses, customers can buy another pair for $32 after Rollback of course. Need to improve the sound, add a Soundbar for $98.

Soundbar's and extra glasses do nothing for you unless you have some content. Here a customers sees 3D DVD's @ $29 and a 3D Blu-ray DVD for $98. Of course you will need a 6' HDMI cable for $27 to hook that Blu-ray up to the TV to watch those 3D movies on.

Reading the description further on the TV says they are Smart TV's, now there is a wireless router for that at $58. Total all these up and it adds $316 to the 3D TV's and $156 for the non 3D TV's pictured if a customer does not need a Blu-ray player and HDMI cable.

Makes sense to me given that one never sees a lot of employees in this department who would have all the knowledge that is laid out for the customer on this page. What do you think?