Walmart's Spider-Man Unmasked Tour

Some come dressed as Spider-Man

With the latest reboot of the Spiderman franchise coming on July 3^rd, Walmart is once again setting itself up as the destination location for anything under the sun related to Spidey. While that may be a bit of an overstatement, this competitor will have almost 1000 items related to the release of this movie for sale in their stores (a typical Walmart location carries anywhere from 120,000 – 140,000 items). What’s the big difference between the effort for this release and the Avengers, back in May? Walmart is aiming this promotion at its core customer, mothers and her family.

To support this promotion in advance of this release Walmart is hosting at stores across the country, the Amazing Spider-Man Secrets Unmasked tour sponsored by Sony. As the tour moves from location to location, families can get their picture taken in a Spider-Man mask and get a free 5 x 7 at the Walmart photo center of the store they are visiting.

Family Spidey Photo Op

 Kids of all ages can play the Sony PS3 game in advance of its launch on June 26^th at the interactive Sony game kiosk under the canopy. In addition, everyone receives a Bonkazonk from Hasbro as well as Rice Krispie treats and Cheez-It snacks. Of course what would a children’s oriented event be without temporary tattoo’s which were available for kids of all ages (none for me, thank you).

The surprise part (for me) of the promotion was how there were brochures touting the advantages of Straight Talk, Walmart’s exclusive  pay as you go cell phone service that called out how customers can save up to ½ off their cell phone bills each month

What I found amazing (pun attended) was how well customers responded to this promotion. In one of the photos I took, one of the children attending was dressed up as Spider-Man.

Exclusive Movie Scene Showing

To get customers back into the store (besides the free photo), Walmart via Sony offered a never before scene from the upcoming movie that was played in their electronics department on June 15^th and 16^th at 4 times as well a comic book reproduction for $2.96 including a DVD sneak peek.

Stay tuned for more details as the full merchandising promotion kicks in and the rest of those 1000 items come in...