Staples Mobile Phone Marketing

Looks like Staples is getting deeper into the Mobile Phones arena. Received an email this morning calling out a savings of $50 on any mobile phone priced $49.99 or greater. The offer is good for 4 days only through 2/18 at Staples locations that sell mobile phones.

Interesting to see the claims this retailer is making about their phone selection. The advertising claim is that they sell the top 3 carriers, Verizion, AT&T and T-Mobile. I struggle with this one as I thought during all the noise on the possible AT&T merger with T-Mobile that T-Mobile was number four, behind Sprint. Guess that is just an advertising claim perhaps?

Looking at the comparison of services included in the chart it appears that Staples offers something called a Free Bill analysis. Will have to dig into that to see what that looks like. Interesting to see the call out that they have Mobile Experts in the stores. The locations I have been in have had these dedicated employees in the area but have not noticed a high level of engagement like those that would be seen in a Verizon or AT&T store.

With 1575 US locations, assume that half of them sell these phones and that would make 787 locations where this coupon could be redeemed.