Walmart 3D Update

So, couldn't resist going into some of the local Walmart stores to see how that ad would be merchandised. While I saw only one of the 3D sets advertised on the floor, (The 65" Vizio), it did look like Walmart was featuring the 60" Panasonic Plasma for $898 in multiple locations.

Other thoughts centered around one store where it looked like they took out every big TV they had in the builing, put it in one area of the store kinda like what you might see at one of the clubs.





Walmart 3D Advertising

Walmart 1-29-12 Insert

Interesting ad this morning from Walmart featuring 3D TV's from $398. With a week to go to the SuperBowl this ad gives them an opportunity to show newer technology at a Walmart Price.

What else attracts the eye? Look at how they are merchandising a solution for the customer in the ad. While each of the TV's come with 2 pairs of glasses, customers can buy another pair for $32 after Rollback of course. Need to improve the sound, add a Soundbar for $98.

Soundbar's and extra glasses do nothing for you unless you have some content. Here a customers sees 3D DVD's @ $29 and a 3D Blu-ray DVD for $98. Of course you will need a 6' HDMI cable for $27 to hook that Blu-ray up to the TV to watch those 3D movies on.

Reading the description further on the TV says they are Smart TV's, now there is a wireless router for that at $58. Total all these up and it adds $316 to the 3D TV's and $156 for the non 3D TV's pictured if a customer does not need a Blu-ray player and HDMI cable.

Makes sense to me given that one never sees a lot of employees in this department who would have all the knowledge that is laid out for the customer on this page. What do you think?

Staples: Tune Up Tuesdays

While out at Staples this morning, couldn't help but notice this table set up at the front of one of their stores.

While the title is catchy, it's the day of the week I find interesting. Tuesday is generally not a busy day in retail, so if a store can get customers to come in with the promise of getting their computer to work faster for $10, seems like a win.

According to the sign, Staples offers to

• Boost Speed and Performance
• Check for Spyware and Viruses
• Optimize your hard drive
• Uninstall unwanted programs and trialware

The wording on the sign creates value for the customer as it requires an appointment, looks like that would mean less waiting around to get tuned up. Of course by coming in and getting those personal recommendations would mean opportunities for sales that probably wouldn't happen otherwise.

Wonder if this is actually working and if it is something widespread? Any thoughts on what those sales might actually be, I heard the term basket used by other companies, wonder how big that would be for this?